PRODUCT COORDINATOR

At Yokohama Tire Canada, we believe that our team members make all the difference when it comes to achieving our goals, fulfilling our mission, and delivering exceptional products and service to our customers. We value the differences that make each of our colleagues unique and recognize that every individual’s contribution is essential to our organization’s success.  Come pave the way with us!

We are seeking a passionate Product Coordinator to support our commercial division. The ideal candidate has solid product coordination expertise and will play a key role as an ambassador for both the product and the brand. The candidate also demonstrates a strong understanding of product technical characteristics and their applications, enabling them to make informed recommendations based on various usage contexts.

The Product Coordinator supports the Senior Manager of Market Planning and Business Intelligence in making strategic decisions by ensuring the best criteria and metrics are considered for analysis, submitting recommendations, maintaining and updating key databases, and providing support for special projects to members of the Business Analytics team. In this context, the role involves analyzing and interpreting product technical specifications and linking them to real-world applications (type of use, operating conditions, expected performance) in order to support relevant business recommendations.

Key Responsibilities

• Contribute to the management of the product lifecycle for the TBS product line (introduction, growth, maturity, phase-out), by analyzing product performance, identifying optimization opportunities (e.g., rationalization, repositioning, replacement), and making recommendations aligned with market needs and product applications
• Monitor market trends and activities of major industry players, and maintain relevant information in internal databases to support strategic recommendations, including comparative analysis of competitors’ technical product characteristics and their positioning based on applications
• Research market opportunities through the analysis of internal and external data, taking into account product specifications and their fit with various customer applications
• Maintain and ensure the accuracy of product and pricing databases to support business decision-making, including technical product attributes (dimensions, load/speed ratings, applications, performance, etc.)
• Analyze large datasets to generate concrete conclusions
• Support pricing positioning strategies through analysis and rigorous management of price-related databases, integrating an understanding of product technical performance and its value within specific applications
• Analyze the alignment between product technical characteristics and their applications (type of equipment/vehicle, usage conditions, environment) in order to formulate relevant product positioning recommendations
• Support the sales team by identifying, analyzing, and translating product benefits, recommended applications, and market positioning into clear and actionable insights
• Support the marketing team to ensure that technical promotional materials for the TBS division (catalogs, product sheets, etc.) accurately and faithfully reflect product specifications and characteristics
• Manage deliverables in a timely manner and handle ad hoc requests as needed
• Perform any other related duties

Minimum Requirements

• College diploma in a relevant field, combined with a minimum of two (2) years of experience in a product coordination role (product launch, market analysis, product lifecycle, sales, etc.). Any combination of relevant experience and education will be considered. Experience involving the analysis or coordination of technical products (e.g., tires, mechanical components, industrial or heavy equipment) is strongly preferred
• Ability to understand and interpret product technical specifications and relate them to real-world applications and customer needs
• Advanced knowledge of Excel
• Ability to maintain and update internal databases, with flexibility to switch from routine administrative tasks to analytical work supporting decision making
• Strong collaboration and teamwork skills, with the ability to effectively support and interact with internal teams across Canada
• Ability to draw concrete, actionable conclusions from sometimes abstract data
• Ability to work in a continuously changing environment and strong problem-solving skills
• Highly organized with exceptional attention to detail
• Experience in the tire, automotive, or in an environment involving technical products requiring an understanding of real-world applications (e.g., transportation, heavy equipment, industrial) is considered a strong asset